Skip to main content


It is now close to 1 year that I have been working in an NGO. Very truly, after completing my Masters, not even in the wildest of my imaginations, did I think that I would end up working in an NGO. Circumstances and lack of choice led me with no options but to work there. I entered into the field without any understanding about the way an NGO works and its volatile dynamics. As I settled here, I realized that communication related work in an NGO is entirely different from that in a conventional media house like a newspaper or TV studio. I can conclude one thing for sure that an NGO is the best place to work if you want to relax, want no deadlines and wish for ease at workplace. This might not be necessarily true for all NGOs but certainly true for the one where I work. Since, I worked in the Documentation & Media Relations department ... I felt left out sometimes because NGOs channelize all their energies on project implementation. They somehow forget the importance of documentation and communication. I firmly believe that any organization be it a 'University', 'Government', 'Corporate' or a 'Non-profit' organization cannot do without a communication cell. Because after years of work you do need something to show to people as to what work you did.

In any office, you will have trouble with colleagues and back-biting but an NGO is special. There are no deadlines. Just plain work. You are expected to take upon any work that is assigned to you and not crib about it even if it is menial and mechanical. You will be offered a different job profile and you will end up doing some other work. Work keeps piling up and nobody bothers about it. Also writing about project specific activities becomes boring after a time and you don't feel that your skills are developing or honing.

Though in this one year I also found that in spite of all the limitations that I faced, I managed to do some good work. I did writing of all most all kind...some which I would not have been able to do if I had been associated with a media house. Writing news and writing about NGOs is poles apart. I also honed my managerial skills and became smarter since a job experience always lends you that. I worked on annual reports, normal descriptive reports, press briefs, communication material like brochures and advertisements, scripting documentaries, policies, research papers and proposals etc. It provided me with a wholesome experience in writing and gave me the leverage that I wanted with a job.

It is exciting to be a part of the social sector and fields like Development Communication are taking it ahead! According to me, NGOs should give more importance to communication activities and build on the potential that they have.


Popular posts from this blog

Revisiting wounded souls in Pinjar

Film Review – Pinjar (The Skeleton) – 2003

Director: Chandra Prakash Dwivedi

Cast:Urmila Matondkar (Puro/Hamida), Manoj Bajpai (Rashid), Sanjay Suri (Ramchand), Kulbhushan Kharbanda (Mohanlal), Lillete Dubey (Mrs. Mohanlal), Sandali Sinha (Lajjo), Isha Koppikar (Rajjo), Priyanshu Chatterjee (Trilok)
Based on Amrita Pritam’s Punjabi novel “PINJAR” Violent bloodbath, massacres of scores of human beings and refugee exodus were the most powerful symbols of the partition of the Indian sub-continent. Chandra Prakash Dwivedi’s film Pinjar represents the pain of the partition which engulfed three communities of India – the Hindus, Muslims and Sikhs. The film is also the story of a family, essentially the journey of the daughter of the family – Puro (UrmilaMatondkar in a major role) and her transformation to Hamida, her loss of identity and her agony. Pinjar is set in 1946 which marked the pre-partition era. Even before the country was divided into two parts, communal rage had spread all over an…

To Be or Not to Be ... Natsamrat

How often do you get to watch a movie that is not just a three hour entertainment package delivered to you on screen, but more than that? A movie that is a lived experience for its audience. I watched one such movie recently. Of late, the Marathi movie industry has been producing some excellent stuff, with innovative story lines and bold characters. Director Mahesh Manjrekar has been at the forefront of this cinematic revolution. Anytime, I venture in to watch a Marathi movie, my expectations automatically turn sky high because Marathi cinema, over the past few years has actually spoilt its viewers for choice. Last week I watched the Nana Patekar starrer Natasamrat which means 'King of the theatre scene'. Through its trailers and subject, one feels that Natsamrat is a typically serious, art-oriented movie. And that it is. But deep inside, the movie offers a very enchanting story of an old man who once reigned the theatre scene in Maharashtra. With this, it offers ample life le…

How can the Indian 'right' do it 'right'?

The political atmosphere in the country is visibly charged up after the turn of events in Karnataka last week after the declaration of results. Though there were predictions of a hung assembly in the state, the expected results which saw the BJP fall short of merely 8 seats from a clean majority, took the nation by surprise. What unleashed thereafter was a drama that no one was quite ready for. Things are only heating up for the General Elections 2019 and social media is full of advice on what and how the 'right' side of the political spectrum can prepare to face for what appears to be a mammoth task in front of them -winning the magic number of 272 seats in the Lok Sabha. The political discourse now is bereft of all decency and morality since 2019 is now a war that each side wants to win desperately. However, what transpired in Karnataka is being seen by many as a warning sign for the BJP to not take 2019 for granted. Tons and tons of advice poured in for the right-wing on T…